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Press Releases

Press Release

Hawaii’s Famous Sweet Bread Recipe Protected with Darktrace AI

San Francisco
January 27, 2020

Darktrace, the world’s leading cyber AI company, today announced that Hawaiian Foods Company, and leading producer of sweet rolls, King’s Hawaiian deployed Darktrace AI to protect its valuable original bread recipe and defend its manufacturing facilities in the face of a complex and evolving threat landscape.

What began as a family-run company in 1950 has since grown into a consumer favorite and leading US brand with over 1,000 employees. The sweet rolls are produced through a highly automated process that spans multiple floors and countless conveyor belts. While efficient, this automated process and the technologies involved are potential targets for cyber-criminals. A successful cyber-attack against the bakery could disrupt production, lead to inventory shortages, and impact the company’s reputation.

King’s Hawaiian’s lean security team is tasked with defending both the company’s famous bread recipe and its extensive production facilities from advanced cyber-criminals. The company turned to the Enterprise and Industrial Immune Systems to ensure that its entire digital enterprise and physical infrastructure was secure. Darktrace AI’s ability to detect anomalous behavior indicative of the earliest stages of cyber-threat was especially critical at the company’s production bakeries, where machines are often built without security in mind. With Darktrace AI, King’s Hawaiian can stay one step ahead of advanced cyber-attacks.

“Darktrace filled a number of key gaps for us,” commented Qadir Nawaz, Director of Infrastructure and Technical Services. “Cyber AI can detect cyber-threats before damage is done – whether they arise from an employee or from the industrial systems on our production floor. You need AI in place to quickly identify and respond to threats – you truly can’t put a dollar value on Darktrace.”

About Darktrace

Darktrace is the world’s leading cyber AI company and the creator of Autonomous Response technology.

Its self-learning AI is modeled on the human immune system and used by over 3,000 organizations to protect against threats to the cloud, email, IoT, networks and industrial systems. This includes insider threat, industrial espionage, IoT compromises, zero-day malware, data loss, supply chain risk and long-term infrastructure vulnerabilities.

The company has over 1,000 employees, 44 offices and headquarters in San Francisco and Cambridge, UK. Every 3 seconds Darktrace AI fights back against a cyber-threat, preventing it from causing damage.

About KING’S HAWAIIAN

Founded more than 60 years ago in Hilo, Hawaii, by Robert R. Taira, KING’S HAWAIIAN is a family-owned business that for three generations has been dedicated to providing irresistible, original recipe Hawaiian foods made with Aloha Spirit. A priority for the company is sharing the Hawaiian Way – a uniquely Hawaiian approach to hospitality based on graciousness, generosity, and a commitment to making everyone feel a part of the KING’S HAWAIIAN ‘ohana’ (extended family). KING’S HAWAIIAN makes the #1 branded dinner roll in the United States, along with other great Hawaiian foods. The company operates baking facilities in Torrance, California, and Oakwood, Georgia. For more information visit the company’s website “like” KING’S HAWAIIAN on Facebook and follow KING’S HAWAIIAN on Twitter.