Multinational Bicycle Retailer Trek Selects Darktrace

Darktrace, the leader in Enterprise Immune System cyber security, today announces that Trek Bicycle Corporation has opted to defend its critical information with Darktrace’s innovative, self-learning technology.

Trek is one of the world’s largest bicycle companies, and produces more bikes in the United States than any other company. Since its inception in 1975, Trek has become a multinational corporation with an extended network of offices, stores, distributors and manufacturing facilities in 90 countries.

As a leading manufacturer of high-quality bicycle components and technologies, Trek manufactures many of cycling’s biggest brand names, and considers the protection of its intellectual property and designs to be of paramount importance. In order to remain at the forefront of the industry, Trek has selected Darktrace’s Enterprise Immune System to equip it against rapidly-evolving cyber-threats.

Powered by machine learning developed by mathematicians from the University of Cambridge, the Enterprise Immune System monitors every user and device within a network to establish a ‘pattern of life’. During a four-week Proof of Value, Darktrace demonstrated its ability to detect novel cyber-threats in Trek’s digital infrastructure and is now fully deployed across the organization. Trek now has full visibility of its global network and is able to identify emerging abnormal behaviors, as they occur.

“As a multinational business, it is crucial that we are able to protect the individuality and integrity of our brand, including intellectual property and customer data,” said Dane Sandersen, Global Security Director at Trek. “Darktrace’s Enterprise Immune System has given us peace of mind that we are well-equipped to defend against today’s sophisticated attacks.”

About Darktrace

Winner of the Queen’s Award for Enterprise in Innovation 2016, Darktrace is one of the world’s leading cyber threat defense companies. Its Enterprise Immune System technology detects and responds to previously unidentified threats, powered by machine learning and mathematics developed by specialists from the University of Cambridge. Without using rules or signatures, Darktrace is uniquely capable of understanding the ‘pattern of life’ of every device, user and network within an organization, and defends against evolving threats that bypass all other systems. Some of the world’s largest corporations rely on Darktrace’s self-learning technology in sectors including energy and utilities, financial services, telecommunications, healthcare, manufacturing, retail and transportation. Darktrace is headquartered in Cambridge, UK and San Francisco, with 20 global offices including Auckland, London, Milan, Mumbai, New York, Paris, Seoul, Singapore, Sydney, Tokyo, Toronto and Washington D.C.